TAL PRESENTS TRIESTE’S BARCOLANA
A sponsor team, lead by TAL Group, presented the 51st edition of Trieste’s Barcolana to the Bavarian press in Munich. It is the largest regatta in the world and TAL is one of its historical sponsors.
Trieste’s great event was presented by TAL together with other Italian cultural and economic ambassadors such as Generali, Prosecco DOC, illycaffè, PromoTurismoFVG, North and Musement.
“The Barcolana is a symbol of Trieste and Friuli Venezia Giulia – declared Alessio Lilli, president of SIOT and General Manager of TAL Group – and TAL is pleased to confirm its bridging role between Italy, Austria and Germany, and support the event’s presentation in countries beyond the Alps where it operates, promoting not only the sporting event but also Trieste and its excellences. Barcolana and TAL Group have a lot in common, starting from environmental and safety awareness as well as the desire to create value to the benefit of its territory.
Environment and safety issues are a priority in our industrial context, but they must be so always and everywhere, also in such a sporting, cultural and tourist event as the Barcolana that involves hundreds of thousands of people”.
During the presentation, Barcolana with the help of TAL Group, has been able to sign an agreement with Adac, the German vehicle drivers association, very active in the tourist and nautical sectors: the agreement will encourage people to come to Trieste and FVG during the Barcolana thanks to discounts and special tourist products dedicated to Germany. This collaboration lies within the incoming activity that Barcolana is carrying out at international level in partnership with Musement and through its tourist package offer available on the website www.Barcolana.it.
“I would like to thank TAL Group – said Mitja Gialuz, president of the Società Velica di Barcola e Grignano, the sailing club organizing the Barcolana – for enabling us to promote the Barcolana in Munich again this year. The German people are particularly important for us, and we are always happy to welcome them to the Barcolana: our commitment is to organize a friendly and attractive event able to enchant tourists on land and at sea, in search of the origins of the Adriatic seafaring tradition and creating a welcoming and fun context with events tailored to tourists and foreigners in particular, that provide a unique experience”.
